top of page
2071%
Increase in average viewership
390%
Increase in Instagram engagement
50%
Increase in social media following
We first developed a short-form content strategy for TikTok and Instagram Reels. Following our methodology, we experimented with different styles of content that felt genuine to PJ, like skits, captioned photo slideshows, personal stories, and performance videos.
On Instagram Shorts, we saw high engagement on his storytelling and performance videos, with several of them reaching over 500k views. On TikTok, we saw success with slideshow and performance videos, with some reaching more than 250k views.
EXAMPLES:
.png)
.png)
.png)
TESTIMONIAL:
“Lucas has an incredible mind for helping artists find their identity and convey that identity through short-form videos. [...] Lucas has a singular ability to distill emotional and compelling stories out of the artists’ life and music. This has proved invaluable for making content around my songs and makes him the perfect secret weapon for any artists looking to innovate their content authentically and creatively.”
bottom of page