After our first consultation, we developed a strategy designed to make the most of Hadji's natural charm and humor. Our objective was to translate his character into witty and earnest narrative videos aimed to maximize engagement and drive exposure. The first step was to brainstorm topics and experiences that could be distilled into compelling stories that relate to Hadji’s music. In our weekly meetings, we paid special attention to story development, structure, and fine-tuning his editing.

 

We are finding a narrative and editing style that feels original, unique, and exciting to Hadji, and although he is still in the early stages of our collaboration, we have already begun to see an increase in engagement.