top of page
ABOUT ME

LUCAS
CREATIVE DIRECTOR

I am a music producer who went from completely avoiding social media to building an audience of over 400k people. After four years of experience, I found a way to create content that consistently gets millions of views while still feeling true to my identity. Now, I do the same for others.
As an artist myself, I know the discomfort of feeling like you have to make a certain type of content in order to make the most of TikToks algorithm. Artists are artists because they are talented at making music, not necessarily TikToks.
I am passionate about giving other artists the tools necessary to show their art to the world, translating the intimidating opacity of TikTok virality into a concrete and individually tailored content creation strategy. Using my own expertise, I work directly with artists to help them transform what may be a painful process into the joy of storytelling.

MY PERSONAL WORK
15m
Total video views in the last 60 days
42.7k
Comments in the last 60 days
381k
Followers (+100k in the last six months)
13.5m
Total likes on TikTok
In parallel to my work with other artists, I also create short-form content for my own pages on TikTok, Instagram, and Youtube.
My content relies on an editing and storytelling style that I have developed over the past four years. I edit, write, and shoot every single one of my videos, both in English and in Spanish. My approach focuses on maximizing retention rate while maintaining a genuine, lighthearted tone. The topics I talk about range from origin stories of my songs, day-to-day projects, personal stories, and more recently, videos showcasing my friends, such as Diego.
bottom of page